Last week I was talking to one of my team who recently attended an event where he was asked if we provide coverage when driving in normal everyday conditions such as on bitumen roads around town. I’ve certainly had this question a couple of times over the years, so I thought I’d get out here and clarify.
Over here at Club 4X4 HQ we get so caught up in the world that presents itself once we get some dirt, mud, snow, rock or sand under the tyres, that we often glaze over on this pretty simplistic but important point: We definitely do cover you on the blacktop!
Going back all those years now when I was working on our PDS (yes – I had the dubious pleasure of the job) there were two pieces to the puzzle; firstly, to ensure the Motor Insurance product that we were developing was in line with the market. This meant that it had to have all of the basic attributes available in mainstream Motor Insurance products readily available across the insurance landscape. So think about things like new for old for 2 years, agreed or market valuation for the vehicle, coverage for basic events like accidents, through to weather perils like storms and hail and everything else that you can find in the documentation. The second and more exciting part was understanding the gaps that existed in the Motor Insurance market that we could fill to tailor to the 4X4 enthusiast. So think about our market leading coverage for accessories and modifications, our Off-Road Recovery Cover and Australia Wide Portable Values Coverage.
What we set out to achieve is to provide the ultimate Motor (4X4) Insurance product in the country, which includes all the vanilla stuff you get with a mainstream product, with the fairy dust on top which makes it a truly valuable product to suit the needs of all of us 4X4 Enthusiasts.
Afterall – we you can’t get to the fun stuff without pounding the bitumen first!
Happy Touring
Kalen
