Article from Which Car.
Jeep president Christian Meunièr has high hopes for the future of Jeep in Australia
Jeep’s global president Christian Meunièr has conceded the company “messed up” in Australia, but is confident it can become a top-10 brand here.
Speaking to local journalists during an online conference from the United States, Meunièr (pictured above) said he was “heartbroken” to see the brand downgraded here, after its surge in popularity a decade ago spurred on by the iconic ‘I bought a Jeep’ ad campaign.
“We messed up,” he admitted. “We’re fixing it, and we’re going to take care of you.”
Meunièr, who has led Jeep since May 2019 after a short stint as global president of Infiniti, said he’s a lot more upbeat about the future after seeing changes being implemented under FCA Australia Managing Director and CEO Keven Flynn.
“I have spent quite a lot of time with the team there with Kevin, and I’m very pleased that all the things that we talked about when I was in Australia and New Zealand have been implemented,” Meunièr said.
“Obviously the pandemic has been a disaster at one point in time at the beginning of the year and had really slowed down the ramp-up and the implementation of the plan, but I think the team has been able to overcome it.
“I was in Australian in February just before the pandemic started spreading, and we launched the plan with the dealers who were really pumped up, and they believed in the plan and I think we’re on the right track.”
That plan, says Flynn, is rebuilding the Jeep brand in Australia in a way that’s sustainable.