Jeep admits it messed up in Australia

Article from Which Car.

Jeep president Christian Meunièr has high hopes for the future of Jeep in Australia

Jeep’s global president Christian Meunièr has conceded the company “messed up” in Australia, but is confident it can become a top-10 brand here.

Speaking to local journalists during an online conference from the United States, Meunièr (pictured above) said he was “heartbroken” to see the brand downgraded here, after its surge in popularity a decade ago spurred on by the iconic ‘I bought a Jeep’ ad campaign.

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“We messed up,” he admitted. “We’re fixing it, and we’re going to take care of you.”

Meunièr, who has led Jeep since May 2019 after a short stint as global president of Infiniti, said he’s a lot more upbeat about the future after seeing changes being implemented under FCA Australia Managing Director and CEO Keven Flynn.

The experienced Englishman took the reins in 2019 after successive company bosses failed to turn around the company’s fortunes after a series of scandals and failed recovery strategies.

“I have spent quite a lot of time with the team there with Kevin, and I’m very pleased that all the things that we talked about when I was in Australia and New Zealand have been implemented,” Meunièr said.

“Obviously the pandemic has been a disaster at one point in time at the beginning of the year and had really slowed down the ramp-up and the implementation of the plan, but I think the team has been able to overcome it.

“I was in Australian in February just before the pandemic started spreading, and we launched the plan with the dealers who were really pumped up, and they believed in the plan and I think we’re on the right track.”

That plan, says Flynn, is rebuilding the Jeep brand in Australia in a way that’s sustainable.

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Comments 16

  1. It is simple……learn what customer service is, put the customer first always, stand behind your (sometimes) faulty products, sell spare parts at a fair price, have spares on the shelf, communicate effectively, get rid of the culture of avoiding the issues………..and do all of this for the whole product stable.

  2. If Jeep can achieve five star ratings on all models and can demonstrate long term reliability they might succeed. Currently, I would not even contemplate buying one.

  3. Have to admit, Jeep have done OK by me. After much investigation it was determined that my constant “check engine” light problem was caused by a faulty gearbox (2013 Grand Cherokee Laredo, 104k km). Gearbox has just been replaced, with Jeep covering 60% of the total repair cost!

  4. If mr meaner can fix my clunking front end on my 2013 wk grand Cherokee it would be good. Nobody else can find out what it is. Stripped all down nothing found. Still clunking.

  5. From what I see in Australia most of the Jeep knockers have never actually driven a Jeep. I started with the CJ7 many eons ago and now drive “Little Horse” it’s the Cherokee KK limited 70th Anniversary edition. I love it but have had to custom pimp it as there is very little aftermarket stuff available in Australia. It is coming together nicely though. If you want to have a look check out on my Facebook or Instagram influencer pages @silvernomadaustralia.

  6. I Have A GRAND CHERAKEE LARADO. THIS CAR IS BRILLIANT BUT I WISH THE DEALERSHIPS WERE TRAINED PROPERLY TO WORK ON MY CAR. I HAD AN OIL LEAK AND AFTER 4 times at the 1 dealer , they fixed the oil leak. Then the problems started and 3 dealerships service departments could not repair my . 5 months and 10 trips to there workshops. ( They all told me to buy a new battery,which I did after 1 month, and they said this battery was no good.) The battery retailer said he would replace the new battery but he found the first dealer had left cables off the battery when they removed the transmission. THE CAR HAS NOT MISSED A BEAT SINCE THAT DAY 4 YEARS AGO and I still have the same battery that 3 dealers said was no good. Why would I go to Jeep to service my car? I let them know what the problem was and I am still waiting for a reply. Great PR I think not.

  7. Intertesting comments about Jeep. I purchase a 2015 Jeep Grand Cherokee V6 Diesel and today I think that it is probably one of the best cars that I have ever owned, 300,000 klm’s without any problems. The car has been passed down to my daughter who continues to enjoy the vehicle. I purchased a 2017 Toyota Landcruiser Sahara for use as a tow vehicle. I was totally disappointed in that vehicle, every service that it had from new resulted in the vehicle having to be returned to be done properly. After a lot of frustration and time wasting from the dealer that I purchased the car from I tried two other dealers but with no more success. I let that car go at 58,000 klms and bought a Ford Ranger which does as good a job at towing, better spec and cheaper to buy and to run. (No regrets)
    I agree with an earlier comment, most of the knockers of Jeep or any other make have probably not owned or driven what they profess to talk about.
    Too many decisions and assumptions made on opinions !

  8. Will Jeep continue with diesel motors for the Grand Cherokee in Australia? I have read that they plan to introduce hybrids in the US that will only have a towing capacity under 3T with the new V8 motor. My van ATM is 2.9T. Will I be limited to pre 2021 Grand Cherokees.

  9. Nice words – but no content. If there is a plan, what is it they are going to do? Are there real actions? In terms of safety, Jeep is probably 10 to 15 years behind. New advertisement campaigns won’t save lifes. The cars may look funky but underneath the bonnet is what counts.

  10. Isn’t there the lemon clause in USA why not adopt it here, it the products good then the clause has no affect but some of these vehicles should have been replaced FOC by Jeep

  11. Our 2012 grand cherokee tows a 18’6″ caravan. On a camping trip,l in 2019 we did the gearbox. It was towed to a regional Jeep dealership for a new gearbox at a cost to us of $12,000. Whilst there, they told us the thermostat had a leaking ‘O’ ring. They replaced this. 180 klms later the motor suddenly overheated, and they quoted us $15,000 to $30,000 to repair after telling us the replacement ‘O’ ring was faulty. They took no responsibility, and Jeep Australia weren’t interested either. We had the jeep towed back home as we realised the mechanic there had no idea what he was doing, which was confirmed by our local Jeep mechanic. We need a whole new motor. We took the case to NCAT and won, although we were still out of pocket. Sadly we now have no faith in the Jeep brand.

  12. Dealers should be realistic with their charges for a quote for repairs.
    I bought a Grand Cherokee Lerado to replace a well used WK for which the only issue I had was fuel consumption.
    A beautiful and comfortable vehicle with a lot of 4WDriving achieved. At 100,000kms I lost power just near a local mechanic who I knew has worked on Jeeps. After 15 minutes he advised the turbo was gone. He suggested I take it back to the dealer. The dealer charged me up front 1 hour at $175 to give a quote. Two days later I was advised they had not identified the problem and wanted another $175. $13,000 later I had an aftermarket turbo installed by the dealer. Jeep did not want to know about me because it was just out of warranty.
    At about 110,000kms the engine just stopped along a country road 200km from home. Roadside assistance was called and I was given a ride home. The vehicle was taken to another dealer who wanted $195 upfront for a quote to identify the problem. After 5 minutes I was shown the oil filter and it was full of metal.
    I subsequently sold the vehicle for scrap. As much as I love Jeeps I will never buy another.

  13. Jeep are going to have to work really hard to gain a foothold in Australia.

    I have traveled around Australia, been on most of the known 4wd tracks, and could count on one hand how many times I have seen one.

    I have heard horror stories from their owners, re no parts available, expensive when they finally arrive, and little to no dealer support, and their diesel engines that just die. I have seen more on the back of a tow truck than I have on the road.

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