2017 4X4 Sales: Ranger Leads in Softening Market

Ford’s Ranger ute has continued to dominate 2017 4X4 sales, building on a solid lead after two months of 2017 work. It’s currently the highest selling 4X4 in Australia, growing a not-insignificant and trend-bucking 13.6% …

Club 4X4 Insurance
May 24 2017

Ford’s Ranger ute has continued to dominate 2017 4X4 sales, building on a solid lead after two months of 2017 work. It’s currently the highest selling 4X4 in Australia, growing a not-insignificant and trend-bucking 13.6% so far compared to last year. So far, they have shifted 4,718 units.

Ford’s Ranger ute has built a solid lead so far as Australia’s best-selling 4X4 ute.

Toyota’s usually dominant HiLux has slid back to an unfamiliar 2nd place, with 4,344 sales set so far. The new LandCruiser ute with traction control, a price bump and a diesel particulate filter, continues to sell in solid numbers as well, with 989 units being shifted so far this year.

Mitsubishi’s Triton rounds out the 4X4 ute podium with a third place, 2,725 units have sold so far, which is down 5.6% over last year. This is indicative across the board, with overall sales slowing slightly compared to the same time last year.

The updated 2017 Jeep Grand Cherokee hasn’t had a good start to sales.

Toyota’s effervescent LandCruiser Prado keeps bumbling along with solid sales, with almost the excact-same figure being sold compared to last year. The 200 Series LandCruiser, on the other hand, is up 21% compared to last year, with 1,657 new units being pushed to buyers. Nissan’s Patrol, on the other hand, continues to lose market share, slumping 11% less compared to an already low figure last year. So far for 2017, only 245 Patrol wagons have been sold.

It’s not all great news for Toyota, however. The mid-sized Fortuner wagon has flagged quite significantly so far this year, with a 51% drop in vehicle sales. Compared to 610 by March last year, they have only moved 295 so far this year. This slack has been taken up by the interestingly-designed and sharply price Mitsubishi Pajero Sport, who has taken up 1,183 sales so far. This is a 61% jump over last year.

Mitsubishi’s Pajero Sport has taken off to a great start in 2017 vehicle sales.

Ford’s Everst has slowed 14% in a market that has only grown 1.2% overall, and Jeep’s Grand Cherokee marque continues to plummet, this time going down 58% to 604 units overall. The Wrangler seems to be affected as well, with a 51% drop on sales so far for the year. The list price of the Wrangler has jumped up $500 as well, which no doubt has affected prospective buyers.

Overall, 2017 4X4 SUV sales have shrunk slightly by just under half a percent compared to last year, in a market that has gone down overall by 3.8%. Here is the list of ute sales so far for 2017:

Make Model Drive Month Year % Share Ford Ranger 4X4 2,497 4,718 19.00% Toyota Hilux 4X4 2,380 4,344 18.40% Mitsubishi Triton 4X4 1,751 2,725 13.20% Holden Colorado 4X4 1,098 2,431 11.80% Nissan Navara 4X4 931 1,733 12.50% Mazda BT-50 4X4 747 1,456 7.10% Volkswagen Amarok 4X4 756 1,333 5.80% Isuzu D-Max 4X4 591 1,089 6.80% Toyota Landcruiser 4X4 548 989 4.30%

This article was originally posted by Mr 4×4

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